July 19, 2021

Why Pride Bristol Bay Stands by the Quality and Taste of Once-Frozen Salmon

“The freshest fish is sold frozen, unless it comes from local waters.” - Jane Brody, Health Columnist for the New York Times

At Pride of Bristol Bay, all of our sockeye is once-frozen, flash-frozen shortly after catch. Our Pride of Bristol Bay salmon are carefully handled, chilled and frozen within hours of harvest in order to offer peak preservation of flavor, texture, color and nutritional content. Seafood freezes exceptionally well as nutrients found abundantly in fish such as protein, essential minerals and vitamins A and D are unaffected by the freezing process. You’ll never taste Alaska seafood this fresh, unless you get it right off the boat!

Often a surprise for many of our customers: the "fresh" fish found in most fish markets is very rarely the peak quality that the name implies. Fresh fish frequently rests in display cases for hours or days before purchase, exposing your seafood to air and light, fostering the growth of bacteria which can quickly spoil delicate fats such as Omega 3s. Fresh too often simply means “thawed”; you can never be certain with previously-frozen product: how long it has been thawed, how long after it was caught until it was frozen, or if it had been thawed or refrozen one or more times before. Pride of Bristol Bay strives to make harvesting, processing, and transportation as transparent as possible. This allows our customers to make the most informed decisions throughout the often-confusing seafood buying process.

This may lead to wonder about the thawing process. Once you received your beautiful vac-packed frozen salmon, how do you preserve its taste? If you are looking to eat it that evening, within a few hours, your best bet is to submerge the unopened package in water until thawed. If you have the time, the best way is to thaw the fish in your refrigerator over the course of 24 hours. Diane Morgan, author of the fantastic cookbook, Salmon, explains this and many other salmon-related processes beautifully.

Lastly, but certainly not least, frozen seafood allows for a much more sustainable and earth-friendly option to reach your plate. Air-freighting thawed salmon results in substantial increases in environmental impact. Container ships are still the most efficient and carbon-friendly way to transport frozen food. Pride of Bristol Bay is proud offset our carbon footprint while transporting our salmon from our processor in Alaska, to our storage facilities.

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