March 26, 2021

Why Our Salmon: Traceability

We take pride in following our wild salmon from the point of harvest to your door. To do so, we collaborate with Leader Creek Fisheries, utilizing their coding, sorting, and inventory technology. Each 10lb or 20lb case of wild, Bristol Bay Sockeye fillets or portions are marked with the name of one of the five Bristol Bay fishing districts in which they were harvested. This ensures a level of traceability that is absolutely unprecedented. You can learn about the various fishing districts of Bristol Bay by clicking here. Read on to learn about our confidence in traceability of our sockeye fillets and portions from Bristol Bay, Alaska.   


Bristol Bay Sockeye from the river to your plate in five steps 


  • Step One: The fish are harvested aboard one of our Bristol Bay fleet boats, like the Kurian’s F/V Ava Jane. Pride of Bristol Bay only partners with members of the fleet who share our dedication and commitment to quality.  
  • As shown in this photo, all sockeye salmon fishermen in Bristol Bay use gillnets to harvest our catch. Once aboard, the fish are bled to ensure the best quality of the fish and immediately cooled to below 38 degrees using a refrigerated seawater system. 


  • Step Two: The fish begin their journey to the processing plant, via a larger boat called a tender. 
  • Within just a few short hours the fish are then transferred to a boat with a larger refrigerated seawater system via a crane and brailer bags, which are specifically made and packed in order to not damage the quality of the fillet. This is where the fish are coded by fishing district and time of catch. At this point, our captains swipe their Commercial Fisheries Entry Commission-issued permit card - just like you do your credit card at the grocery store. This step tracks each sale of fish back to the captain, their boat, and the river in which it was caught. 


  • Step Three: At the processing plant the fish are filleted, pin-boned and vac-packed by experts in the field. 
  • The fish are welcomed at the processing plant after arriving via the tender, where the fish were kept at temperature thanks to a constantly running refrigerated seawater system. The plant is operated by our partners in quality, Leader Creek Fisheries. To learn more about Leader Creek and our shared commitment to quality, you can watch Steve’s Instagram Live with their team, here. At the processing plant, each fish is filleted, pin-boned and vac-packed by experts in the field. Once in the vac-pack, the fish are labeled with the data collected aboard the tender: the river where they were harvested. Finally, your product is flash frozen using advanced technology that locks in quality; you can read more about the main advantages to flash freezing here


    1. Step Four: Using trusted shipping operators, the flash-frozen fish is shipped to one of our two cold storage facilities.

    Product for our customers on the west coast is stored in one of our three shipping distribution points, housed by eGourmet Solutions in Kansas City, KS or Stockton, CA or, for our east coast customers, by at our sister company, Wild for Salmon in central Pennsylvania. To preserve freshness, the freezers at these locations are kept at temperature well below freezing and well below your home freezer. 


  • Step Five: Fish is shipped to you! 
  • Each week, your direct-to-door fish orders are packed with dry ice and cushioned insulation to ensure that it arrives at your door frozen via FedEx. 

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