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Every summer, there are 1400+ boats that fish commercially in Bristol Bay. However, Pride of Bristol Bay is a part of a unique, dedicated fleet of fewer than 100 boats – and their fishermen consistently produce the highest quality, fresh-frozen, wild Sockeye salmon. Since 1994, this dedicated fleet has upheld the highest standards and the most premier fishermen. When the salmon are caught, they are removed from the nets using slides/trampolines to reduce bruising. During this process, crew members bleed each fish by hand. Once bled, the Sockeye salmon is placed in refrigerated holds of 33-degree circulating seawater. The handling practices are designed to preserve the catch’s quality and pure nature. In turn, this guarantees unblemished, rich-tasting, firm flesh, wild Sockeye salmon at its very finest! Every 10 hours, the salmon is offloaded into a larger crab boat for immediate tender. Once the salmon is at the processor, it is quickly filleted, flash-frozen, and vacuum-sealed with cutting edge processing technology; this process captures the flavors of Bristol Bay. Once packaged, our wild Sockeye salmon is ready for you to cook, create, and savor Bristol Bay upon delivery directly to your door. For more information, sign up for our newsletter! You’ll receive an update when our direct to door program launches.