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Do you know where the fish on your plate comes from?

Traceability

We collaborate with Leader Creek Fisheries, utilizing their coding, sorting and inventory technology and follow our wild salmon from the point of harvest to your door. Each 20 lb case of our wild, Bristol Bay Sockeye fillets or portions is marked with name of the Bristol Bay fishing district in which they were harvested, providing you a level of traceability that is absolutely unprecedented.

Seafood products are among the most widely traded food commodities – totaling around USD 145 billion per year. As the seafood industry becomes increasingly globalized, there is a heightened demand on the part of consumers to know exactly where their fish and seafood products are coming from.

In the seafood industry, this is called ‘traceability’, and seafood industry experts are increasingly speaking in terms of ‘sea to plate’ traceability to meet growing consumer demand.

According to the Deputy-Director of FAO’s Fisheries and Aquaculture Department, traceability is important for two main reasons.

“The first is related to quality and safety issues."

If we know the origin of the fish, we can trace it back across the entire value chain to when it was first caught and ensure that every stage proper hygiene and safety standards were followed.

The second important aspect of traceability is to "ensure legality – making certain that the fish were fished within agreed quotas, by licensed fishermen and women in keeping with rules and regulations and that all importers and exporters were licensed and followed national and international rules and regulations in delivering the fish to the end consumer.”

At Pride of Bristol Bay, we take tremendous pride in following our wild salmon from the point of harvest to your door. We collaborate with Leader Creek Fisheries, utilizing their coding, sorting, and inventory technology. Each 10lb or 20lb-case of wild, Bristol Bay Sockeye fillets/portions are marked with the name of the Bristol Bay fishing district in which they were harvested. This ensures a level of traceability that is absolutely unprecedented. You can learn about the various fishing districts of Bristol Bay by clicking here.  

READ MORE about worldwide seafood traceability standard and practices. 
Blue Growth Blog, Food and Agriculture Organization of the United Nations

Photo credit - Leader Creek Fisheries

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